Driving high-conversion digital engagement and brand consistency for a global telecommunications leader through targeted, data-driven email campaigns.
AT&T GigaPower (Fiber): High-Speed Digital Growth
THE CHALLENGE
As AT&T expanded its GigaPower footprint, the brand needed to break through the noise of traditional ISP marketing. The goal was to communicate the benefits of ultra-high-speed internet through a cluttered digital landscape and drive immediate web traffic and sign-ups.
THE SOLUTION
I art directed and designed a series of high-impact, responsive email campaigns focused on visual energy and speed. By incorporating custom animated GIFs and sleek, tech-forward layouts, I developed a visual narrative that mirrored the product’s core benefit: performance. These assets were engineered to capture attention instantly and guide users through a seamless journey from inbox to conversion.
THE RESULTS
The campaign drove a significant increase in website traffic and sales conversions, demonstrating that high-motion digital storytelling is essential to scaling AT&T’s fiber-optic market share.
SOFTWARE USED
Adobe XD, Adobe Photoshop
AT&T Business: B2B Lead Generation & Revenue Strategy
THE CHALLENGE
Marketing complex business products requires a balance of professional authority and high-engagement design. AT&T Business needed to modernize its B2B outreach to increase click-through rates (CTR) on its lead-generation landing pages.
THE SOLUTION
Working as a Senior Creative Lead, I architected a digital marketing suite consisting of targeted, conversion-focused emails. I led the art direction, focusing on a clean, "Human-First" aesthetic that simplified complex technical offerings. By prioritizing clear CTAs and a streamlined hierarchy of information, I ensured that every touchpoint drove the customer toward high-value landing page interactions, ultimately increasing business revenue.
THE RESULTS
The campaign successfully optimized the B2B customer journey, resulting in higher engagement metrics and a measurable increase in lead-to-revenue conversion for AT&T Business products.
SOFTWARE USED
Adobe XD, Adobe Photoshop